academyby Braincandy

Hacking human behaviour for good.

Had enough of boring trainings and hotel venues?

It was the most effective training during my 10 years in P&G.

Head of Research, P&G Morocco

The whole team was super excited and everybody felt part of the strategy.

Head of Customer Service,IKEA South Eastern Europe

That was amazing! I saw things that were in front of me all the time but never realised!

Head of Marketing, Olympic Brewery (Carlsberg Group)

Behavioural Economics is definitely the future of marketing.

Chief Marketing Officer, L’Oreal Hellas

Companies usually come to us for


If you are fascinated by how people make decisions and want to learn tips to change their behaviour, then behavioural economics is what you are looking for.



We are totally irrational creatures, driven by our emotions, instincts and intuition. Get your team into the exciting world of behavioural economics and start seeing things differently in any topic.



If you are based in Athens and feel that you had enough of boring hotel venues, we have some good news. Book your next meeting, workshop or event at our inspiring facilities.


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