It was the most effective training during my 10 years in P&G.Head of Research, P&G Morocco
The whole team was super excited and everybody felt part of the strategy.Head of Customer Service,IKEA South Eastern Europe
That was amazing! I saw things that were in front of me all the time but never realised!Head of Marketing, Olympic Brewery (Carlsberg Group)
Behavioural Economics is definitely the future of marketing.Chief Marketing Officer, L’Oreal Hellas
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We are totally irrational creatures, driven by our emotions, instincts and intuition. Get your team into the exciting world of behavioural economics and start seeing things differently.