academyby Braincandy

Hacking human behaviour for good.

Transform your business. Change your life.

It was an exceptional training, combining theory with practical examples. A hands-on training, fun to do, mind opening and mind challenging. An awesome experience!

Marketing & Communications Director,AB Vassilopoulos (Ahold Delhaize)

That was amazing! I saw things that were in front of me all the time but never realised!

Head of Marketing, Olympic Brewery (Carlsberg Group)

It was the most effective training during my 10 years in P&G.

Head of Research, P&G Morocco

Behavioural Economics is definitely the future of marketing.

Chief Marketing Officer, L’Oreal Hellas

Amazing 3 days, mind opening ideas, new interesting concepts ; learned a lot and enjoyed the overall training set up!

Senior Brand Manager,Pepsico Poland

The whole team was super excited and everybody felt part of the strategy.

Head of Customer Service,IKEA South Eastern Europe

Companies usually come to us for


If you are fascinated by how people make decisions and want to learn tips to change their behaviour, then Behavioural Design program is what you are looking for.



Some of our knowledge is now just one click away. Deep dive into the magical world of behavioural sciences and learn how to hack decisions without leaving your office or home.



If you are based in Athens and feel that you had enough of boring hotel venues, we have some good news. Book your next meeting, workshop or event at our inspiring facilities and boost engagement.


2021 program is sold out. Book your seat on 2022!
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Read Brain Stories

Brain Stories

Behaviours shape attitudes

Try to remember the first time you tried beer, chili pepper or cigarette - if you haven’t tried any of those in your life, good…
Brain Stories

Brands as placebos

In the previous story we referred to the impact of our expectations on the reality we experience. In other words, how much we influence what…
Brain Stories

Expectations shape experiences

In the previous story, I analysed the way our brain stores our experiences and mentioned that we can influence our reality ourselves, by having specific…

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