irrational

academyby Braincandy

Hacking human behaviour for good.

Had enough of boring trainings and hotel venues?

It was an exceptional training, combining theory with practical examples. A hands-on training, fun to do, mind opening and mind challenging. An awesome experience!

Marketing & Communications Director,AB Vassilopoulos (Ahold Delhaize)

That was amazing! I saw things that were in front of me all the time but never realised!

Head of Marketing, Olympic Brewery (Carlsberg Group)

It was the most effective training during my 10 years in P&G.

Head of Research, P&G Morocco

Behavioural Economics is definitely the future of marketing.

Chief Marketing Officer, L’Oreal Hellas

Amazing 3 days, mind opening ideas, new interesting concepts ; learned a lot and enjoyed the overall training set up!

Senior Brand Manager,Pepsico Poland

The whole team was super excited and everybody felt part of the strategy.

Head of Customer Service,IKEA South Eastern Europe

Companies usually come to us for

BEHAVIOURAL MARKETING

If you are fascinated by how people make decisions and want to learn tips to change their behaviour, then Behavioural Marketing program is what you are looking for.

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ONLINE COURSES

All our courses are now just one click away. Deep dive into the magical world of behavioural sciences and learn how to hack decisions without leaving your office or home.

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INSPIRING SPACE

If you are based in Athens and feel that you had enough of boring hotel venues, we have some good news. Book your next meeting, workshop or event at our inspiring facilities.

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Masterclasses now available online
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