Behavioural Design program

We often debate about the difference between perception and reality. About consumer decisions that don’t make sense. As it turns out, human behaviour is determined mostly by our unconscious mind. Yet, a typical manager keeps designing products and communications, assuming that people are rational creatures.

Behavioural Design program will let you see human nature like never before and provide you with tools to transform your business and change your life.

It is a program that aims to teach you the most effective Behavioural Economics heuristics, along with a practical framework that you can apply and increase influence, persuasion, conversions, customer experience, productivity and business results. 

Deep dive into the minds of your customers and design solutions that will change behaviours for good.

Basic program overview

4 Live sessions over zoom + Free Access to relevant Online courses

5 Mar

Introduction to Behavioural Design

Learn the basics, deep dive into brain functions and see why we are so irrational.

19 Mar

Influence: Increasing sales

Learn about Loss aversion, Scarcity, Reciprocity, Endowment and IKEA effect.

2 Apr

Choice Architecture: Increasing conversions

Learn about Choice overload, Default selection, Decoy effect and Middle option.

16 Apr

Experiences: Increasing customer satisfaction

Learn about Uncertainty, Perceived effort, Peak-end rule and Journey Maps.

Sessions will be held in zoom and last approximately 4 hours each. Participants from the same organisation (Teams) will be able to work on their own business case with absolute confidentiality in break-out rooms, making the program not only a training session but also a workshop with concrete value for the business. Individual participants will work for an NGO of their preference.

Who should take this program?

Behavioural Design is ideal for those who want to influence people’s decisions, and especially for anyone interested in sales, marketing, product design and/or managing people. This looks like:

  • Product, Brand and Trade marketing managers
  • Business Development / Sales leaders
  • CX and UX/UI managers
  • Research managers

No previous experience in behavioural sciences or design is necessary. However, the greater your business experience and influence to business decisions, the more you will benefit from this program.

Key Benefits

Upon completion of the Basic program, you will:

  • Have clear understanding of how we think, remember, decide and buy.
  • Be aware of the most effective heuristics/tricks from Behavioural and Neurosciences.
  • Know how to use the Behavioural Design framework and change any behaviour.
  • Be a Behavioural Designer with a certificate!
  • Unlock and be able to attend any of the Advanced courses.

In case you fail to attend any of the 4 live sessions, you will be able to recap through online courses and recordings.

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Message from the instructor

Only 8 seats available in this program.

Basic program fee

It includes all 4 Live sessions + Free access to relevant online courses.

Early bird rate
Until 5 Feb 2021
Individual
Team
(3+ individuals)
€690 €490*
Standard rate
After 5 Feb 2021
Individual
Team
(3+ individuals)
€890 €690*
*Cost per individual

We encourage multiple employees from the same company or business unit to attend together
as this dramatically increases the chances of driving meaningful outcomes for an organisation.

Book your seat now

Companies who attended 2020 program

+ Advanced courses

Available only to those who have successfully completed Basic program.

28 May

Communication: Building stronger brands

Learn about Social proof, Associations, Salience, Fluency.

11 Jun

Price: Increasing profitability

Learn about Anchoring, Fairness, Power of free, and Value pay-off.

25 Jun

People: Increasing motivation

Learn about Salient feedback, Public commitment, In-group bias and Framing.

9 Jul

Negotiations: Increasing positive responses

Learn about Mirroring, Labelling, Power of No, along with Confirmation and other biases.

These courses will also be held in zoom and last approximately 4 hours each. Participants from the same organisation (Teams) will be able to work on their own business case with absolute confidentiality in break-out rooms, making the program not only a training session but also a workshop with concrete value for the business. Individual participants will work for an NGO of their preference.

Cost per course per individual: €300 

Cost drops to €240 in case of Teams.