We often debate about the difference between perception and reality. About consumer decisions that don’t make sense. As it turns out, human behaviour is determined mostly by our unconscious mind. Yet, a typical manager keeps designing products and communications, assuming that people are rational creatures.
Behavioural Design program will let you see human nature like never before and provide you with tools to transform your business and change your life.
It is a program that aims to teach you the most effective Behavioural Economics heuristics, along with a practical framework that you can apply and increase influence, persuasion, conversions, customer experience, productivity and business results.
Deep dive into the minds of your customers and design solutions that will change behaviours for good.