Irrational Masterclasses

We offer hands-on courses for professionals who are looking to decode human nature and change behaviour of their customers, employees or their own. Participants are exposed on key behavioural economics principles and get trained on how to apply them within business context.

X

Behavioural Marketing program

Brand Building

During an inspiring session, you will learn the basic elements of brand building along with some tips that will make your marketing strategy a lot more easy. You will realise that trying to convince people about your product or service head-on is a waste of time and get trained on working with associations. Upon completing the session, you will have a clear idea on how to make your brand distinctive and focus on the right KPIs to ignite its growth.

Length: Full day   Date: March 2019
Cost: €560
*Early bird price until February: €450

Only 7 seats left

Learn more

Choice Architecture

Throughout numerous experiments and exercises, you will become a choice architect understanding how to influence people’s decisions by shaping the context within which decisions are made. You will realise how predictably irrational is our behaviour and get trained on a model to improve your portfolio management, pricing and promo strategies.

Length: Full day   Date: June 2019
Cost: €560
*Early bird price until February: €450

Only 7 seats left

Learn more

Customer Experience

During a hands-on training, you will understand that Customer experience is all about serving old needs in modern ways, shifting your focus from the medium (ie. Technology) and focusing on the benefit. We will learn how to see the end-to-end journey rather than touchpoints and how to hack human memory in order to create remarkable moments.

Length: Full day   Date: November 2019
Cost: €560
*Early bird price until February: €450

Only 7 seats left

Learn moreWatch the video

Book the whole program until Jan 2019 and save 700€
Length: 3 Full days