Behavioural Design program

We often debate about the difference between perception and reality. About consumer decisions that don’t make sense. As it turns out, human behaviour is determined mostly by our unconscious mind. Yet, a typical manager keeps designing products and communications, assuming that people are rational creatures.

Behavioural Design program will let you see human nature like never before and provide you with tools to transform your business and change your life.

It is a program that aims to teach you the most effective Behavioural Economics heuristics, along with a practical framework that you can apply and increase influence, persuasion, conversions, customer experience, productivity and business results. 

Deep dive into the minds of your customers and design solutions that will change behaviours for good.

Basic program overview

4 Live sessions over zoom + Free Access to relevant Online courses

Mar

Introduction to Behavioural Design

Deep dive into neuroscience insights and see how we make decisions.

Mar

Decrease Friction

Map the Context and face Uncertainty, Choice overload and other frictions.

Apr

Design Change (part 1)

Explore Cues, Instinct and Ability

Apr

Design Change (part 2)

Explore Urgency, Gains and Encouragement.

Sessions will be held in zoom and last approximately 4 hours each. Participants from the same organisation (Teams) will be able to work on their own business case with absolute confidentiality in break-out rooms, making the program not only a training session but also a workshop with concrete value for the business. Individual participants will work for an NGO of their preference.

Who should take this program?

Behavioural Design is ideal for those who want to influence people’s decisions, and especially for anyone interested in sales, marketing, product design and/or managing people. This looks like:

  • Product, Brand and Trade marketing managers
  • Business Development / Sales leaders
  • CX and UX/UI managers
  • Research managers

No previous experience in behavioural sciences or design is necessary. However, the greater your business experience and influence to business decisions, the more you will benefit from this program.

Key Benefits

Upon completion of the Basic program, you will:

  • Have clear understanding of how we think, remember, decide and buy.
  • Be aware of the most effective heuristics/tricks from Behavioural and Neurosciences.
  • Know how to use the Behavioural Design framework and change any behaviour.
  • Be a Behavioural Designer with a certificate!
  • Unlock and be able to attend any of the Advanced courses.

In case you fail to attend any of the 4 live sessions, you will be able to recap through online courses and recordings.

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Basic program fee

It includes all 4 Live sessions + Free access to relevant online courses.

Early bird rate
Until Dec 2021
Individual
Team
(3-5 individuals)
€890 €490*
Standard rate
After Dec 2021
Individual
Team
(3-5 individuals)
€1,090 €690*
*Cost per individual

We encourage multiple employees from the same company or business unit to attend together
as this dramatically increases the chances of driving meaningful outcomes for an organisation.

Book your seat now

Companies who have attended this program

+ Advanced courses

Available only to those who have successfully completed Basic program.

May

Build stronger Brands

Learn how to get noticed, remembered and selected more often.

May

Influence price perception

Learn how to offer more with less.

Jun

Elevate Customer Experience

Learn how to make people happier with your service.

These courses will also be held in zoom and last approximately 4 hours each. Participants from the same organisation (Teams) will be able to work on their own business case with absolute confidentiality in break-out rooms, making the program not only a training session but also a workshop with concrete value for the business. Individual participants will work for an NGO of their preference.

Cost per course per individual: €380 

Cost drops to €240 in case of Teams.