Behavioural Marketing program
During an inspiring session, you will learn the basic elements of brand building along with some tips that will make your marketing strategy a lot more easy. You will realise that trying to convince people about your product or service head-on is a waste of time and get trained on working with associations. Upon completing the session, you will have a clear idea on how to make your brand distinctive and focus on the right KPIs to ignite its growth.
Throughout numerous experiments and exercises, you will become a choice architect understanding how to influence people’s decisions by shaping the context within which decisions are made. You will realise how predictably irrational is our behaviour and get trained on a model to improve your portfolio management, pricing and promo strategies.
During a hands-on training, you will understand that Customer experience is all about serving old needs in modern ways, shifting your focus from the medium (ie. Technology) and focusing on the benefit. We will learn how to see the end-to-end journey rather than touchpoints and how to hack human memory in order to create remarkable moments.