We often debate about the difference between perception and reality. About consumer decisions that don’t make sense. As it turns out, human behaviour is determined mostly by unconscious habit, not by choice. Yet, a typical product or brand manager keeps making decisions about product features and communication, assuming people make rational decisions.
Behavioural Marketing program is a 3-day educational workshop (split across 5 months) that will help you integrate behavioural science into how you build brands and shape customer decisions.
Behavioural economics can inform and transform the work of brand managers, researchers and marketers. Learn how to turn your brand into your customer’s habit, increase customer satisfaction – and your bottom line.